7 ways small business can improve their social media presence… for free and right now

For small businesses, Social Media can seem like a huge effort, but trust us, the benefits will be worth the energy.

A strong social media strategy can drive growth for businesses who use social media to improve customer service, communicate and engage with customers and new audiences as well as build authority and brand awareness and trust.

1. What platform?

Whatever you do, don’t be convinced that you must be on every single social media platform that exists. Not only is it time consuming, and actually sometimes wrongly spent time, but it’s almost impossible to be on every platform and get it right. A better solution is to focus on a couple platforms which will provide value to your brand and business and get it right.

How do you choose?

Get inside your audiences’ brain. Where are they going to be hanging out? If you’re B2B, most likely you are going to want to focus a lot of your attention on LinkedIn, especially if you are providing a professional service. Whereas if you’re B2C, have a highly visual product for example a beauty product, Instagram is where it’s at.

2. Create a strategy

Not only should this include what you are going to post and how often you will post it, it needs to include who in your team will be responsible for social media. Breaking up the roles clearly so everyone knows what is expected will create a cohesive team able to respond to and engage with your audience as well as making sure posts are going out.

Consider using a content calendar which lays out:

  • Topics and subjects

  • Usable content you already have

  • Content you still need to create

  • When it will be published and on what platforms

  • Any hashtags or tags you need to include

3. Always keep your audience in mind when creating content

Social media engagement relies heavily on knowing your audience and making sure your content is what they want to see. For example, if you are a bakery your audience may want to see recipes or tips and techniques.

Things you may want to consider about your audience include age, location, genders, interests and behaviours. Most platforms will provide their own analytics to help you with this, but there are also so many tools readily available for your use.

Our biggest tip is to ask yourself “Is this adding value to my audience? Is it relevant?”

4. Use scheduling tools.

We mention them in almost all of our blog posts about social media. And that’s because they work and are a huge time saver and make sure you are keeping up your presence.

Pre-scheduling them also assists with that strategy and content planner, as well as many allowing you to monitor your platforms and respond to messages quickly in one place.

5. Actively engage with your audience

Social media is just that. The aim is to be social, and that goes both ways. Posti