The Hottest Trends on Insta Right Now
Are you using Instagram to connect with your audience? If not, you definitely should be.
In 2017 Instagram saw the fastest user growth rate in its history and instead of slowing down, it’s actually growing faster these days with over 1 billion monthly users.
With Facebook being a platform that many turn to for news and to connect with family and friends, studies have shown that people are more interested in brands on Instagram and are seeking inspiration and new ideas. It’s easy to showcase a product or service in a way that doesn’t feel forced and creates positive feelings around the brand.
With such a fast growing platform, new ways to engage and connect with users are being introduced all the time. Here’s the hottest trends on Instagram right now and how you should be using them.
Grids and layouts
There is more focus on how your Insta account looks. No longer do you need to only think about how users and followers are seeing your post in their timelines, but you need to consider what users are seeing when they visit your profile for the first time.
Many influencers and brands are putting emphasis on layouts and grids as part of their marketing strategy. So, what are the hottest layouts on Instagram?
This shows feeds featuring images with similar visual aesthetics or object in diagonal lines.
For this, each square is a tile and the most popular layout is by sharing a photo then a quote followed by another photo and then another quote. It’s the easiest way to create consistency on your feed.
The idea of this layout is to tell a story by creating a series of 3 posts. For example you may post and introduction of a product or service, followed by why people should buy it or a customer story followed by how a user can purchase it.
4. Line down the middle
The purpose of this layout is to use posts with similar visuals as the middle post. Very pretty to look at, it guides your viewers as they scroll down your feed.