What is a blog? A blog is a regularly updated website or page typically written in an informal or conversational style. Think diary!
Just like a news article, you need to grab your readers’ attention and keep them captivated. Let your imagination run wild when it comes to naming your blog. No one wants to read another “How to write a good blog”, whereas “Ideas to supercharge your blog” now that's is one to read.
Blogs are hugely important to any marketing campaign. They help keep search engines trawling through our website and keeping us listed high on their search results.
Before you even begin to create your blogs, think about who your target audience is and what it is they want to know about. What is it that is going to make them sit up and listen (or in this case read)? Is there a common question you’re always being asked, or a topic people always want your advice on? The secret is to share information so people can do it themselves, but by displaying your expertise, to try and encourage people to instruct you as a trusted professional.
Not only is it a good idea to plan your topics in advanced so you know you’ll have something to blog about, but it will encourage your blog platform to flow. Often, businesses miss this step, or don’t appreciate the value in the planning stage and blogs are written and posted at random. A clear plan allows for a story to be told. This stage also allows for you to plan the content for the blogs; What are the key messages you want to get across? List any keywords that need to be included.
Best of all, we can do it for you!